About Us
We believe there is a major potential in easing the demand for living donatable needs by spreading awareness about the benefits of living donation to the New York community at large. Through a unified approach to Living Organ Donation promotion, our goal is to eliminate long waiting lists and to ensure our friends and loved ones live long healthy lives. We also envision a community where someday donating one’s organ, blood, or marrow is simply what one does.
How We Work
OUR PLAN IS SOUND: The GOLD believes a key to saving lives is inspiring a culture shift around donation. Through outreach, education, and media messaging focused on the virtues of selfless giving, we aim to promote living donation as an act of love and human connection within the New York area. Giving has as much or more to do with the giver than the receiver.
OUR PLAN IS UNIQUE: We will be upbeat, confident, and compelling. Empowering a Culture of Giving for a Brighter Tomorrow, this unique, collaborative approach supports and supplements the present work that New York health institutions and non-profits have been doing for years. Together we will celebrate giving. Together, we will bolster each other’s efforts.
Together, we will make a profound difference.
Our Team
Rick Antosh - Founder & President of The GOLD
Rick donated his kidney to his 17-year old son in 1996. At that time, not only was it a shock to learn his son had renal disease, but the concept of donating an organ seemed like something out of science fiction. This experience led to a lifelong passion and determination to reduce the kidney transplant waiting list.
Since 1999, Rick has been an active member of the transplant community and has served on various committees and projects within the New York transplant community. He has also been a regular blood donor to the New York Blood Center. “I believe that heightening the public’s awareness to the possibilities of living donation will not only fulfill a very pressing short-term need, but will have many positive ‘side effects’ for our community. It is learning and sharing at the highest level. LETS CHANGE THE CULTURE FROM ONE OF ASKING TO A CULTURE OF OFFERING!”
Advisory Board
The GOLD's marketing and outreach efforts will be guided by an Advisory Board consisting of both marketing and healthcare professionals. This board will be charged with the creation, execution and continual evaluation of its marketing plans. We are currently looking for individuals to join our Advisory Board - If you’re interested and qualified, please contact us.