The GOLD is pioneering a movement to make living organs, blood, and bone marrow donation a celebrated community norm rather than a solemn sacrifice. Through positive messaging and public engagement, we promote donation as an uplifting service that saves lives.

With thousands in New York waiting for transplants, GOLD is inspiring our culture to unlock the giving potential of 86% who are willing to donate but haven't yet.

We empower everyday heroism through education, outreach, and changing perceptions.

Join us to activate the life-giving spirit of our communities.

In kidney, liver and bone marrow donation, as well as blood banks, the demand far exceeds the available supplies.

As a result, lives are lost needlessly, when in fact our community has the facilities, research, meds and know-how to prevent such losses.

Yet, the present healthcare marketing to remedy these shortages has not succeeded in generating the transplants and blood donations needed.

As a result, The GOLD seeks to supplement those present marketing efforts by:

      1. Consolidating the four transplant and blood donor marketing needs into one, common market appeal, thereby increasing the efficiency by fourfold; and

      2. Appealing to the joyous spirit of giving, and giving within a community, as opposed to just a healthcare appeal.

Each donation type has had thousands of successful donations in just our New York Area.

Please ask your specific transplant administrator for the safety details. We're confident that they will satisfy your concerns.

As a donor, you will have priority consideration in the OPTN wait list. Please see www.optn.org

For your family members, there is a voucher system organized by the National Kidney Registry which addresses this issue. Please see www.nationalkidneyregistry.org

We would strongly recommend that you visit both of these sources for the latest information on the administration of these issues.

Each type of living donor organization is promoting its particular appeal; however, The GOLD is the only organization that is appealing solely to the joyful rewards to the donor for giving and playing a major heroic role in the New York community.

For privacy concerns, providing your Social Security Number is optional. Please see www.dkms.org

Here's what the experts say:

Research suggests people who donate blood might have better overall well-being.

Donating blood is good for your mental health.

You get a health screening when you go to donate blood, which can alert you to any underlying issues.

You can find out your blood type after the fact.

Most important, you're helping to save lives.

The above appeared in "Are there benefits to donating blood? Here's what experts say" by Jillian Wilson , Huffington Post, March,2023.

With your support of a financial donation to The GOLD, you are:

*Reaching thousands more each year with inspiring messages about becoming a living kidney, partial liver, bone marrow, or blood donor

*Supporting a culture that sees giving as a community virtue

*Assisting us in partnering with more groups to promote donation

*Ultimately save more lives

Together, we can create a culture that embraces the power of giving, where generosity becomes the driving force behind our collective journey towards a healthier New York community.escription

With the GOLD's success, we're confident that the New York community will begin to feel a broader cultural change, one with a larger sense of giving.

Hopefully, we can encourage the act of giving as one's responsibility as a member of the community.

And with our success, there is no reason that this business model could not be successfully replicated in other large communities, even internationally.